April 3, 2008 – 9:28 pm
Radiohead is working with iTunes to allow people to download each of the 5 “stems” that make up Nude (vocals, string fx, guitar, drum, and bass) and to remix their own song. While Trent Reznor beat them to the punch with remix.nin.com, RH will certainly get a ton of publicity for putting the tools for the creation of music in the hands of the people. (Of course, Apple hopes that part of those tools include their GarageBand software.) If history has taught us anything, it’s the person with the better marketing machine that gets all the credit.
In any case, you get to play producer/DJ and mix up your own tracks. I have no musical ability whatsoever but I just spent the better part of the evening playing around with the components. Since I have never used GarageBand before and I have…uh… no rhythm, I decided to just mix Thom Yorke’s vocals with an old Pink Floyd song. (You can hear the monstrosity here before the powers that be take it down for copyright infringement — which they did.) Now, I realize it’s no good, but it certainly was fun to mess around with. Imagine if you actually knew what you were doing.
If you listen to the five stems and you turn each on one by one, it’s incredibly interesting how simple the song is. And it’s also amazing how when you combine all the parts, what a beautiful song it becomes. It certainly makes you appreciate the talent of the people behind not just RH but all the other great bands out there. That being said, just because it’s well produced, doesn’t mean it’s any good.
On the flip side, the peril of user created content is that it’s usually crap. (See any of the amateur created commercials in the last couple Super Bowls? Awful.) The record company argument has always been: “hey look, there’s a ton of good music out there but there’s also a ton of shitty music. We filter it for you.” When you have everyone and their grandmother remixing songs, how are you supposed to know which of the 398,444 remixes that inevitably going to flood the radiohead remix site is any good? Voting? I have my doubts. A remix buried in the avalanche of uploads might be the best but hardly ever see the light of day because no one linked it from anywhere. Radiohead is quick to point out that it’s not a contest with prizes and that the public chooses the top remixes but it’d be really cool if the band chose a winner as well.
Even if the overwhelming percentage of remixes will be bad, I’m excited to hear the good remixes that will come out of this little experiment. (Kinda like this one. And this one from our buddy Foeweel.)
Posted in business, music | 2 Comments »